Management or Marketing | Securing success in a post-Covid world

With so many things uncertain moving into 2021, business success can seem a daunting challenge. Research has shown that 80% of new businesses don’t make it past the first year (according to The Telegraph), so what can you do to beat those odds? We believe our Business Management (Marketing) BSc could be the answer.

The trick is to not see the current state of the world as a roadblock, but more importantly, embrace it as an opportunity. As more and more business is done online and remote working becomes the new normal, business innovation is on the rise. If the needs of customers are evolving, so too must the business. But how best to ensure your success?

It’s not business OR marketing
We’re often asked the question ‘should I study business or marketing?’. Our answer has varied, but in a world of tighter budgets and smaller teams, it is those who adapt that will thrive. Likewise, if you’re interested in business management or marketing, it’s a combination of those skills that will support your business ambitions. A business and marketing degree will form your career road map.

That’s why the Business Management (Marketing) BSc is such an important course. Whether you’re interested in starting your own business or being employed, someone with a deep understanding of how to grow a business and how to market it will succeed over the competition almost every time.

Why Bolton?
With one of the best student-tutor ratios in the country, those studying at Bolton get the support they need to help them excel.

Our lecturers have enjoyed success in a wide range of fields, from small to medium-sized enterprises (SMEs) to multi-national corporations, and our guest lecturers provide an excellent opportunity to learn from and network with interesting industry movers and shakers. In these turbulent times, we believe it’s only right to focus on jobs and employability, and our dedicated Employability Team will support you and the career path you want to take.

Putting our students and their needs first is what we do; it’s why our students for the past three years have voted us #1 in the North West for Student Satisfaction (Complete University Guide 2021, 2020, 2019), and why we’ve been rated #5 in the UK for Teaching Quality (The Times & Sunday Times Good University Guide 2020). No crowded classes, no hard to reach tutors. Just passionate, knowledgeable tutors; welcome to #UniAsItShouldBe.

From digital marketing and e-commerce strategy to strategic and enterprise management (and everything else in between), our Business Marketing (Marketing) degree is a chance to secure your future success. If you’re interested in ensuring that success, head over to our course information page.