Is the Future of Exercise Data-Driven?

There’s no denying that we live in a world that is very much driven by data. Businesses of all natures are using data to drive their operations forward. So, the question is posed; is the future of strength and conditioning data-driven?

Leveraging Data in the Fitness Sector

We’re seeing big data increasingly feature in the fitness degree curriculum, as it is playing an increasingly important role in the industry by influencing new exercise guidelines. With the broad range of apps and trackers that are available, companies involved have access to the activities of clients around the clock. The fitness data that has been created from these sources can be used by businesses to improve their decision making in a number of key ways.